Examples of this include newspaper graphics and product manuals. These graphics have a quick and immediate impact on the reader. Static infographics present information at once and in its entirety.Visual infographics can be classified in three categories: Infographics can also be categorized according to how they present graphic information to readers. They attract the attention and maintain the focus of readers. Infographics communicate key information quickly. Readers who lead busy fast-paced lifestyles do not have a lot of time to interpret data, and so innovative ways of conveying information need to be explored. Imagine how difficult it would be without the images! Understanding how to work your new food processor is simple if you look at the images on the back of the box. Combining images with data makes it easier to comprehend large amounts of information in a limited space. Product infographics are also used by dieticians and in cooking schools to convey key procedures. Product infographics can be seen on notice boards at factories and corporate offices, conveying information to all employees and visitors. Numbers are used to indicate the distance, and dots, arrows and bullets are used as landmarks for directional aid. Traffic symbols, scale maps and navigational aids on streets and highways are common examples. We all saw these infographics in our school days. Numbers, symbols, icons, diagrams, graphs, tables, arrows and bullets are used to communicate information. Infographics can navigate readers through information. Quantitative infographics can be regarded as flow charts of an organizational structure that explain the hierarchy and responsibilities of different positions. Statistical tools such as pie charts also help summarize complex data. These graphics include charts, bar graphs, tables and lists. Quantitative infographics convey statistical data to readers quickly and clearly. For example, a bar chart that shows the growth in sales of a particular product over a period of time is a chronological infographic. Presenting information on a timeline enables readers to analyze the temporal relationship between various stages of a process. Chronological InfographicsĬhronological infographics explain an event or process as it happened in time. These graphs explain causal relationships between various physical or conceptual stages for example, the causes of the recession in the US and its effect on the global economy. It is possible to classify infographics according to five categories. Certain types of infographics are targeted to people with specialized knowledge or expertise. Infographics are used in many fields: government, the corporate sector, medicine, engineering, research and development and so on. The emergence of the Internet precipitated the use of infographics. Its research concluded that graphic elements receive a greater deal of attention and have a more memorable impression on viewers than a presentation using words only. Gallop Organization was the first to deeply investigate the capabilities of infographics. Newspapers cut short the requirement for skilled painters and started using programs like MacDraw by Apple. The advent of the computer massively affected the kinds of infographics that these publications used. Early adapters of infographics in the US include Fortune magazine, the Chicago Tribune and the New York Times. Otto Neurath was then famously known to have attempted to create a language without words, an endeavor that developed into the Isotype movement (International System of Typographic Picture Education). The Commercial and Political Atlas, published in 1786 by William Playfair, was the first example of modern infographics. Leonardo da Vinci combined graphics with text in his “Treatise on Painting.” Nicole d’Orseme (1352-82), Bishop of Lisieux, combined figures into groups and graphed them. The first known examples of infographics are hieroglyphics or cave paintings in ancient Egypt 5,000 years ago. Infographics have been used throughout history. Infographics are composed of three important elements: Visual Elements
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